Job roles: who does what in email teams?

Email marketing teams often include distinct job roles such as email copywriters, designers, deliverability specialists, campaign managers, and analysts. Copywriters focus on subject lines and message tone, designers create templates responsive across devices, and deliverability specialists monitor inbox placement and sender reputation. Campaign managers coordinate timing and segmentation, while analysts track engagement metrics and revenue attribution. Smaller organizations may combine several of these roles into one position, requiring broader skill sets.

Marketing specialist: responsibilities and skills

A Marketing specialist working in email needs a mix of creative and technical abilities. Typical responsibilities include writing and reviewing email content, setting up A/B tests, scheduling sends, and analyzing open and click rates. Skills often listed in job descriptions are proficiency with email service providers, basic HTML/CSS for template tweaks, understanding of CAN-SPAM and other regulations, and strong data interpretation skills. Soft skills like attention to detail, clear communication, and project management are also important.

Campaign development: planning and execution steps

Campaign development follows a clear sequence: strategy, audience segmentation, creative production, testing, deployment, and analysis. Strategy defines goals (awareness, retention, revenue) and KPIs. Segmentation targets appropriate lists based on behavior or demographics. Creative production involves copy, design, and personalization tokens. Testing includes subject line experiments and render checks across clients. Deployment must consider send cadence and throttling. Post-send analysis evaluates results against KPIs and informs future campaigns.

CRM: integration and data management

Integrating email marketing with a CRM lets teams use customer data for better personalization and automated journeys. Common tasks include syncing contact attributes, mapping event data (purchases, website visits), and setting up triggered emails like welcome sequences or abandoned cart reminders. Good CRM integration supports lifecycle campaigns and more accurate attribution. Maintaining list hygiene, managing unsubscribes, and ensuring compliance with data protection rules are ongoing responsibilities tied to CRM usage.

Japanese language: when language skills are needed

Knowledge of the Japanese language can be essential for roles that serve Japanese-speaking audiences or coordinate with teams and vendors in Japan. Requirements might include translating content, localizing subject lines and imagery, or understanding cultural nuances that affect tone and timing. Fluency expectations vary by role—some positions require native-level writing and proofreading skills, while others may need conversational ability to collaborate. Employers usually specify language requirements in job descriptions.

Metrics and career path: how success is measured

Common metrics for email marketing include open rate, click-through rate (CTR), conversion rate, unsubscribe rate, and revenue per recipient. Deliverability and list growth are also tracked. Analysts use these metrics to optimize subject lines, send times, and audience segments. Career progression often moves from coordinator or specialist roles into manager, strategist, or channel lead positions. Gaining experience with analytics, CRM integrations, and cross-channel campaign development supports advancement and wider marketing responsibilities.

Conclusion

An email marketing job blends creative, technical, and analytical work. Key job roles range from copywriters to deliverability specialists, and a marketing specialist typically balances content creation with testing and reporting. Campaign development and CRM integration are central to effective programs, and language skills such as proficiency in the Japanese language matter when targeting specific markets. Success is measured by clear metrics, and skill growth enables career movement into broader marketing roles.